Whole web is based on linking. Actually link
building requires creativity. It simply means connect other website to your
website to improve ranking in Google.Many people say that link building is no more used
in 2014 but even now building links affect ranking of your site on google.
Ranking affect in two ways-If there are links of good quality then positively
and if links are not from trusted source then negatively.The most important thing to get
traffic from google is getting and keeping variety of high quality links.
Google has PANDA algorithm to deal with low quality pages and PENGUIN to deal
with unnatural links.When your ranking is good,then it is easier to get
links. If you want to achieve top rankings then you have to put effort in your
site, work hard for your site and then naturally you get better traffic month
by month. Choose similar links to your website otherwise links have no value.If you want to stay for long time on google, then
your links must be quality links and your content must be unique.Following are some tips for beginners:-
I.
Try to get links from authority websites. Find
the neighbouhood where authorities in your company link from and are linked to
and get idea to be involved.
II.
Google doesn’t count unnatural link either you
make it use automated link building or manual link building..
III.
Get links from relevant sites and
any editorial link is a good link.
IV.
Don’t worry too much about “relevance”
of websites linking to you.
V.
Examine the tactics are used by your
competitors to earn links and think about how you can emulate them.
VI.
You must get links from real sites
as they build real domain authority.
VII.
Join social networks to get your
content noticed by the people, to build your personal network, and to build
your ‘Authorship’ signal.
VIII.
It doesn’t matter to get a link from
a low or high Google Page Rank page. It is not important that page has really
PR 5.
IX.
Help others achieve their goals
today and some will help you in the future.
X.
More content on your website means
more people will link today as well as in future.
You
don’t ask for links from anyone and tell the world about your site. If you want
to gain popularity your content must be unique and relevant. An attempt that
can manipulate ranking is to build link yourself. Make sure that title of page
links and keyword are those you want to rank, then other people link to your
website. Don’t send spam e-mail request. It is just wastage of your time.You
can tell the world about your site by twitter,facebook, Press Ads LinkedIn, Blogging,
TV, Articles.
Natural
link is a good link.They should not have same links as your competitors t get
same ranking. Don’t try to build DA making links relevant to your company.
Links from trusted sites help in ranking of content. Any link that brings you
more traffic is good link. Editorial and relevant link is good link.
Following
things should be kept in mind while building links:
1.
Link on a useful links page- sometimes can be of high quality
2.
Links from authority sites – because they are trusted and
have a lot of links to them and good for promotion of your site.
3.
Social media site links-It is good as various people know
about us and it greatly affects ranking..
4.
Link on trusted page – It is best to link with an
educational or government site.
5.
Internal textual links- They are best place for
bginning and not evenmost important. Google like that many links on home page
that points to other pages of your website.
6.
Company related site- It can be useful as it has
many links and of good quality.
7.
Links from non abusive sites –You can improve PR and Google
ranking.
8.
Blog post- It depends upon site and good way
for linking but it is not for long time.
Avoid following while building links:-
•
Unnatural Sitewide links
•
Dofollow Blog Comments
•
Article submission & syndication
services
•
Directory Links
•
Forum Signatures
•
Widgets
•
Site wide links &
blogrolls
Google penalize unnatural links. If
you are buying links, that links must not be paid links.
RECIPROCAL
LINKS
Now I talk about reciprocal links.
Reciprocal links are links when two websites are linked to each other. You must
ignore all reciprocal link exchange requests. Your site ranking based on links
that you get from other websites. Your rating is counted after analyzing all
websites and their links quantity, quality and how much they are relevant to
your website.
A link is good if it is one way
means someone links to my site but me not.
Avoid following things while
reciprocal links:
1. Low quality links
2. Get quick link scheme
Let other sites to link you first
and you can reciprocate with trusted sites without any doubt.
Link
Building Strategies
Trust- Try to get links from trusted
sites as they are not linked with spammy sites.
Theme-The link must be related to you site
otherwise it has no value.
Hub-It is network of sites. Getting
links from these sites is beneficial as Google trust on them.
Contextual
link -
The only way to get more links is to write good content on your website.
Anchor
text-It
refers to text in the link. Keep changing your page title after some time.
PageRank-A page with high PR is crawled more
frequently. It is very important aspect for SEO professionals.
Social
Sharing-Search
engines treat social shared links differently from other links. I greatly affect
in ranking in positive way. It is an easy way to gain popularity.
Get your clients
connected with you-If you
work with regular and loyal customers that like your brand,then make it
advantage by sending graphic icons that
link back to your site and make them partners.
Be newsworth-When you release new product an effective way to earn links is to get
the attention of the press, bloggers and news media.
Make valuable
and informational blog-It is one of the most popular strategy. You
can earn links from other blogs,participate in web conversations and post new
and fresh material after some time through Blogging. Create content that
inspire others for natural linking.
Get links from high pr directory and social bookmarking submission sites
Get links for article and press release submission sites
Get links for web 2.0 submission sites and rss feed submission sites
Get links from high pr directory and social bookmarking submission sites
Get links for article and press release submission sites
Get links for web 2.0 submission sites and rss feed submission sites
